Location
40 Broad Street
New York City, 10004
(Financial District)
The Setai
WALL STREETNYC
A new era for the Financial District
When Jonathan Breene and the Setai team brought the brand to Lower Manhattan, the objective was clear: apply the principles that had made The Setai Miami Beach so successful to a purely residential offering in New York City. Located at 40 Broad Street in the heart of the Financial District, The Setai Wall Street combined sophisticated design, exceptional service, and a hospitality-driven approach to ownership, helping redefine residential living in a neighborhood undergoing a remarkable transformation.
A bet on Wall Street that beat the market
The project showed that great design, service, and branding create real value. Independent studies projected that The Setai name would support pricing premiums of 20% to 30% over comparable developments, even in the highly competitive New York market.
“At Wall Street, we believed that homeowners would respond to the same principles that had made The Setai successful in Miami: thoughtful design, genuine hospitality, and an unwavering attention to detail.”
- Jonathan Breene
Residences
The residences were designed to combine the privacy of a luxury home with the conveniences of a world-class hotel. Generous layouts, refined finishes, and access to Setai’s signature services created a distinctly elevated living experience.
The Restaurant
Beyond the residences, The Setai Wall Street became home to SHO Shaun Hergatt, one of New York’s most acclaimed restaurants. Under the direction of chef Shaun Hergatt, the restaurant earned Michelin stars and played a meaningful role in the transformation of Lower Manhattan’s emerging luxury and cultural landscape.
The Club and Spa
The Setai Club and Spa introduced a new standard of residential amenities to Lower Manhattan. Together, they created a hospitality-driven lifestyle centered around wellness, social connection, and personalized service, bringing many of the benefits of a luxury resort into a full-time residential setting.
